Cask & Hound logo: line drawing of a basset hound and a beagle

Enterprise web modernization

We make enterprise websites work harder.

Cask & Hound is a web operations firm. We modernize the platforms marketing teams depend on, make sites fast, findable, and measurable, and turn the web channel into a demand engine.

Track record

Results from leading global web operations at a $1.7B enterprise software company.

wks to 2-3 days

Component delivery after replatforming.

to 81

Audited site health score.

Crawl warnings eliminated.

/ 14

Countries and languages operated.

Selected work

Things we have built.

Real artifacts, not slideware.

Shipped

WebPulse Analytics Dashboard

Unified GA4, Search Console, and Bing data with AI-assisted analysis for a global marketing team. 30+ regional properties, 11 reporting pages, zero external dependencies.

Read the case study
Open source

YACareerOps

Open-source autonomous job search engine. Monitors hundreds of applicant tracking systems, verifies every posting through dual-agent checks, and tracks the pipeline on a real-time dashboard.

Read the case study

01 - Services

What we do

Seven disciplines, one accountable team. Every engagement is led by an operator who has run the web channel at global scale, delivered by specialists.

01

Web Strategy & Operating Models

Align the web channel to pipeline, with the team structure, workflows, and governance to run it.

02

CMS Modernization

From WordPress to AEM to composable stacks. Move off bloated monoliths, or make WordPress actually perform, with component systems your content team can run.

03

AI-Ready Web Operations

Practical AI workflows for content and web production, with human review and data guardrails.

04

Discovery & Conversion

Technical SEO, GEO/AEO for AI search, accessibility, and conversion rate optimization.

05

Measurement & Experimentation

GA4 done right, KPI frameworks, executive dashboards, and disciplined A/B testing.

06

Platform Engineering

Hosting, deployment automation, monitoring, security hardening, and disaster recovery.

07

AI Strategy & Enablement

Practical AI adoption for marketing and web teams. Use-case roadmapping, tool evaluation, governance guardrails, and team training. Pilots that ship, not decks about the future.

02 - Approach

How we work

A fixed ladder, no open-ended consulting.
Each step earns the next.

01

Assess

A bounded diagnostic of your platform, discovery, and measurement. You get a scored opportunity map and a 90-day backlog.

02

Modernize

Fixed-scope sprints. Migration proofs of concept, GEO remediation, analytics rebuilds. Working software, not decks.

03

Run

Ongoing specialist pod covering strategy, delivery, and measurement, with quarterly priorities you set.

03 - The people behind the work

Led by an operator,
delivered by a
specialist pod.

Cask & Hound was founded by a digital leader who owned the global web channel at a $1.7B enterprise software company: 34 countries, 14 languages, and a replatform the team actually shipped.

Behind every engagement is a bench of developers, platform engineers, and analysts who have done this work together for years. You get one accountable partner, not a roster of freelancers.

Mark Jaggers, Founder
Opie, a beagleHolly, a basset hound
Opie (beagle) and Holly (basset hound): the namesakes, and chief morale officers.

04 - Questions

Frequently asked questions

Straight answers about who we are and how we work.

What does Cask & Hound do?

Cask & Hound is an enterprise web modernization firm. We fix slow, fragmented websites through web strategy, CMS modernization, AI-ready operations, discovery and conversion, measurement and experimentation, platform engineering, and AI strategy.

Who is Cask & Hound for?

Mid-market and enterprise teams whose websites have become bottlenecks: slow releases, disconnected tools, content teams waiting on developers, and leadership that cannot see what the website contributes to pipeline.

Which CMS platforms do you work with?

From WordPress to AEM to composable stacks like Sanity. We migrate off bloated monoliths or make your current platform perform, with component systems your content team can run without developer tickets.

How do engagements work?

Three phases: Assess (audit of your current state), Modernize (strategy and rebuild, shipped in weekly increments), Run (ongoing specialist pod for operations and experimentation).

Do you replace our internal team?

No. We embed with your team and leave it stronger: documented systems, trained content editors, and measurement frameworks your people can run after we step back.

How do we start?

Start a conversation through the contact form. First call is about your goals and whether we are a fit. No pitch decks, no discovery-call theater.

05 - Contact

Start a conversation.

hello@caskandhound.com LinkedIn